Meta is launching an avatar fashion store, with digital clothes from Balenciaga, Prada, and Thom Browne. The move is similar to Snap’s Bitmoji strategy, where users were able to further customize their avatars by adding digital clothing. In that case, Snap collaborated with various fashion designers to create customised avatars. Now, Meta plans to open up its store to all digital creators, with plans to launch their own avatar fashion items in the future.
The first Avatar store will launch in the United States next week. The site will soon roll out in Mexico, Canada, and Thailand. Zuckerberg said he hopes to eventually add more brands to the marketplace. In the meantime, he hopes to make the service as accessible as possible. Although the company hasn’t released the price of digital designer pieces, Zuckerberg said the goal is to make them affordable to people of all financial backgrounds and income levels.
The company Meta is aiming to provide an online store for avatar fashion and accessories. The store will feature high-end brands like Prada and Balenciaga and will soon include more designers. The announcement was made during an Instagram Live broadcast, where Chen demonstrated a range of virtual ensembles for the store’s audience. Among the items showcased were luxury motorcycle suits from Balenciaga and classy business wear from Thom Browne.
Facebook’s parent company, Meta Platforms, is developing the avatar fashion store. The new store will feature digital clothing designed by famous fashion brands, and will cost anywhere from $2.99 to $8.99. The products will be exclusive to Facebook, unlike the Fortnite game’s “skin” system, which introduced Balenciaga and Prada skins. The company hopes to create a “free market” for the new avatar clothes, as well as a way for users to buy clothing from around the world.
Meta is launching its own avatar clothing store in the metaverse. This virtual store will let users explore clothing options from top brands like Prada, Thom Browne, and Balenciaga. As the store becomes more popular, it will also offer a wide variety of free clothing options. Despite the initial excitement, Meta plans to make the Meta Avatar Fashion Store an open market, and the company is working to expand its services in other countries.